1.  Open your description by describing your property’s Unique Selling Points (USPs).  This means the features and facilities that make your property standout from the rest. 
   
2. Provide details of property type, size and outside space.
   
3. Buyers will be interested in the bedroom setup.  Describe the number and type of bedrooms and any other USPs such as en suit bathrooms and balconies.
   
4. Now describe the other important feature of your property that you haven’t yet mentioned. This can be anything that would appeal to the buyer.  From open plan lounge or modern kitchen, games room and of course your garden. It is essential to think about what the buyer would like about your property.
   
5. Last of all describe your property’s location and it’s proximity to towns, airports, ports etc. The location of a property is often a selling point worth mentioning. It also helps for adding key words to help search engine find your property.

Top Tip: Make sure that you use plenty of search engine friendly keywords when writing your property description.  This will help you get more direct visits to your property listing from buyers using search engines like Google, yahoo, MSN etc.

Frequent MistakesUnfortunately the description is often where sellers fall into pitfalls and make mistakes. Sellers frequently provide inadequate information or undersell their property. Or worst their adverts don’t provide any information at all.  The buyer may think, “What does the seller have to hide?”

Now you are ready to write a good property description and get the buyers attention.